Eric Bischoff Says Relationship With AEW Will Leave Impact Worse Off
Eric Bischoff has said he feels like Impact’s working relationship with AEW will only cause their own product to suffer in the long run.
The two companies have been working together for a while now, with AEW having always maintained being open to partnerships with any other promotion. AEW World Champion Kenny Omega became Impact World Champion by beating Rich Swann during Impact Rebellion on the weekend. Omega is also rumored to be set for an appearance at Impact’s Under Siege on May 15.
AEW’s History Shows A Bad Fate For Its Impact Partnership
As for Bischoff, he appears to have very little enthusiasm over Impact’s chances of helping their brand with the partnership. The former WCW chief doubled down on a conversation he had on another podcast, claiming no one cares about the relationship between the two companies.
“I don’t watch the Impact product, I just can’t,” he said on his 83 Weeks podcast (H/T Wrestling Inc.). “Nobody does give a f***. I guess it’s presumably some kind of a benefit to Impact to have talent from AEW come over and participate on their show, just nobody cares. Nobody is going to watch it and I’m sure the action is good, I’m sure there’s some great matches. I don’t watch it but I’m guessing there’s some great matches that take place, if you’re a fan of it, then great.
“But, step back, take your fan hat off, put on a business hat and go why does it matter? How has it been performing? Who has benefited? Not just jerking yourself off, making yourself feel good for a decision that you’ve made or support or a fan of, but in terms of numbers, how is this benefiting anybody? Or is it really diluting AEW in particular in my opinion and not really helping Impact because when the AEW component of this eventually goes away, what do you have left? Less than you started with because you’ve been building your brand around something that’s only temporary.”
Bischoff Still Gets It
While he doesn’t think working with AEW will be beneficial to Impact, Bischoff said he understands why they struck up the deal.
“I get it, I understand why they did it,” Bischoff said. “I understand what their thinking might have been. If you’re Impact and you’re delivering 130,000 viewers a week, which is basically a YouTube video and you have an opportunity to get your product and your brand on a much higher profile network with 4-5 times the audience you have, why wouldn’t you do that? I get that, there’s nothing wrong with the logic, but what have the dividends been so far? Has Impact’s ratings gone up week after week after week after week?”
Of course, the partnership could mean an opportunity for Impact on TNT, which would be a major score.
Source: 83 Weeks (H/T Wrestling Inc.)